WHAT MAKES A GOOD TRADE SHOW BOOTH?

Trade shows provide a great opportunity to represent your company in front of a larger audience. Moreover, it gives a platform to gain more visibility by showcasing your brand and making professional connections. Whenever you plan to exhibit, you should prepare for your trade show booth design.

A trade show display design is the first thing a visitor sees, after entering an exhibition. It should be a highly visible statement about a company and its products. A trade show booth is the most important aspect of a trade show. And only an experienced and knowledgeable trade show booth builder can build your trade show display design.

Your trade show design can either make your exhibition successful or can go into vestiges. So, here are some methods that make a good trade show booth:

• Using Simple Designs: Rather than overfilling your trade show display with wall graphics which can confuse the attendees. Use something simple that can pique the visitor’s interest, and not make them run away from your booth. It is said, that a visitor spends a minimum of 3 seconds before stepping into the booth. Use those 3 seconds to the utmost level, and let your customer enter your trade show display.

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• Having Open Spaces: If your booth is small and congested, the trade show display design will not be inviting. If there are barriers while entering or walking out, it will give you a sense of chaos. So, choose a exhibition booth design that is free from clutter. Eliminate the entry and exit barriers. Have an open and inviting space that will make your trade show display stand out from the crowd. Moreover, you can keep small product pedestals that will invite your customers in.

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• Telling your Brand’s Unique Story: Since a brand is a story, and design is the storytelling. Incorporate your brand’s unique story in your trade show display design. Telling your potential customers about your brand will make your booth different from others. In order to incorporate your brand’s story, ask yourself about the origin of the company, and your expertise. Or why should your customer choose you and not your competitor, etc? Once you know your answers, brainstorm ideas to incorporate your answers in your booth. This way, you can connect with your customers emotionally, and make a good trade show booth.

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• Using your own products in an original way: Using your own products for your trade show booth design will provide you extra brownie points. This way, you will ensure that there is no other trade show booth design like yours. For instance, if you’re a lighting company, use your own light products, to illuminate your trade show booth design. Or if you are a floor product company. Then also, you can use your flooring products, to add extra energy to your display.

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• Engrossing your audience with activities: Make use of the latest technology to set up an engaging experience. Virtual reality (VR) will enable your company to expand your booth into virtual reality infinity. Interactive games can also engross your audience in your trade show booth.

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• Using various types of lights: An illuminated trade show display is one that can be seen from a distance. Lighting makes your booth look unique and more exciting. With the use of lights, you can appeal to your audience, by showing them the intricate details of your products. Make use of different types of lights, that includes, hanging lights, ambient lighting, spotlights, accent lighting, etc.

These were some ways that make a good trade show booth.

A booth can be best designed when you have a trade show booth builder. If you are also looking for a trade show stand builder, then immediately log on to Expostandzone.com.

About Us:

Expostandzone.com is one of a kind online portal, designed for exhibitors, organizers, and trade show stand contractors. We have created a global marketplace for trade show booth contractors, where they can contact the exhibitor. An exhibitor has to simply post their query on our website. And we will send you 5 quotations from trade show stand designers in your area. From those 5 stand contractors, you can select one that best suits your needs and specifications. Moreover, an exhibitor can also save up to 30% on their next trade show booth design.

Whether you are exhibiting in London or in Sydney, we can provide you quotations in 900 cities in 80 countries. More than 1700 trade show booth builders are registered with us.

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